It was very interesting to converse with Barbara Ex, the Founder, and CEO of WhiteSpace. WhiteSpace provides an O2O platform that provides flexible and affordable co-meeting spaces on-demand.
Some of the topics that Barbara and I covered:
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Being expatriates to London early in her career
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Moving to China and starting the Asia office of JMJ
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Working on a huge project in Korea
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Having a BS and an MS in Chemical Engineering from MIT gave her the credibility needed to cross-cultural barriers
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Jumping into the world of entrepreneurs
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Why WhiteSpace was started as an on-demand collaboration space
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How COVID catalyzed flexible working
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WhiteSpace’s operations, services, and technology
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Meeting rooms as a service
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The importance of listening to your customers
Other titles we considered for this episode:
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It’s Always Nominally a Two-Year Contract
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I Am Laughing at the Word ‘Strategy’
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How About in 2006?
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Off-Balance Is a Great Place to Start When You Are Doing Culture Change
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The Queen of the Korean Shipyards
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The Couple that PowerPoints Together Stays Together
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It Would Still Be Better Face-to-Face
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