EP 156 – Ronen Mense – President and MD, APAC at AppsFlyer – The Referee Can Not Be the Player

by | Nov 20, 2021

We had Ronen Mense on the show…wow. More of a wow was that we recorded this episode face-to-face in the studio at True Digital Park.  What a great experience…
 
Ronen is the President and Managing Director, APAC at AppsFlyer based in Bangkok, and the story leading up to how he got there was quite interesting.
 
Some of the topics we covered:
  • Ronen is the third generation of his family to be born in China
  • Going to the University of Oregon
  • Returning to Asia via Hong Kong after graduation
  • One of his first jobs was selling industrial-sized milk powder in China
  • What he learned working with the Chairman of a Chinese company
  • Started his own mobile marketing company in 2005
  • Struggling to figure out app download attribution
  • Developers had no idea where app installs came from
  • How he found and was ultimately hired by AppsFlyer
  • How different tech giants define privacy differently
  • Metta World Peace and predicting Facebook’s name change
  • How marketers need to move to an aggregated world
  • Privacy and data security as a core company principle
Other titles we considered for this episode:
  1. Forgot To Ride the Milk Expansion Wave
  2. The Auditor of the Mobile Industry
  3. Self-Imposed Exile

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