EP 160 – Darshan Mehta – iResearch – Fun, Friends, Family and Fettuccine

by Michael Waitze | Dec 4, 2021

It was back to the studio to welcome Darshan Mehta, the founder of iResearch.com. iResearch was designed to empower companies to easily, quickly, and affordably conduct insight sessions anytime and in any language.

Some of the topics that Darshan covered:

Growing up in an entrepreneurial household
Loved case studies and that led to management consulting
The realization that he was more interested in branding and marketing strategy
Building iResearch to be Easy, Affordable, and Powerful
The importance of insights
The underlying ‘why’ is what makes people do things
The difference between focus groups and surveys
The benefits of building startups in Thailand for foreigners
Fake genies

Other titles we considered for this episode:

I Don’t Mind Problems, I Just Love Solutions
The Best Tool for Anyone is Experience
There Is a Real Difference Between Surviving and Striving

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