In this episode of ATP, Louise Blein and Amarine Erbs, co-founders of Yours, explore how overconsumption and the fast fashion industry have created a crisis of excess. They share their personal motivations for starting Yours—a safer, community-focused secondhand platform—and how their experiences as expats highlighted the wasteful repetition of buying new things with each move.
Some of the topics Louise and Amarine covered in detail include:
- Sustainability in fashion isn’t optional—it’s urgent. With 1.6 billion parcels shipped daily by air, we’re burning resources at both ends of the supply chain.
- Gen Z, the same generation that craves newness is driving secondhand growth. This duality—wanting both novelty and sustainability—is shaping the modern marketplace.
- Our closets and cupboards are overstuffed not out of necessity but as a proxy for comfort, identity, or status. This is not a fashion problem—it’s a human problem.
- A circular marketplace can’t just be a platform—it must be a community. Yours isn’t just a transactional space—it’s a social ecosystem. By attending events, partnering with donation centers, and prioritizing offline engagement, they’re creating a network that supports and educates.
- Thailand is the right place to build this—culturally and technologically. The country’s digital infrastructure, growing startup ecosystem, and openness to social commerce make it a powerful launchpad—not just for Thailand, but for Southeast Asia and beyond.
