EP 391 – How is Technology Reshaping Offline Industries? – Scott Chambers and Tariq Cassim

by Michael Waitze | Oct 8, 2025

Grassroots football and the global seafood trade may seem worlds apart, but both face similar challenges. ATP was joined by ⁠Tariq Cassim⁠, co-Founder and CEO of ⁠Koach Hub⁠ and ⁠Scott Chambers⁠, a co-CEO at ⁠Seafood Souq⁠ to discuss how transformation is not about shiny new tools. It is about rethinking how value and opportunity are distributed across ecosystems that involve millions of lives.

Some of the topics that Tariq and Scott covered in detail include:

Before you digitize anything, understand the size and scope of the system you are impacting.
If digital transformation threatens established advantage, expect pushback. Plan for trust-building as carefully as you plan for features.
Stakeholder transparency forces clarity. Once they can see the benefits, adoption accelerates.
If you want to sell digital transformation, do not sell dashboards, sell value recovery.
Immutability builds trust. When stakes are high, data and the reports they produce need to be trusted.

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